Hyundai will launch a new integrated marketing campaign in July starring everyday consumers. In a mall tour spanning from Atlanta to Chicago to Los Angeles in May and June, Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models. Those impromptu remarks highlight the Hyundai “Uncensored” campaign. A total of six new spots will be joined by digital, radio, social media, experiential, CRM and point-of-sale components as the campaign ramps up in July and runs through the end of August.
Titus-Will is kicking off the Hyundai Uncensored Sales Event a few days early. Simply swing by Titus-Will Hyundai in the Olympia Auto Mall, test drive a new Hyundai model, and get a free $20 Starbucks Gift Card PLUS a key tag good for your next three Titus-Will oil changes for half off our retail price! While you're here, enter our drawing for a $1000 Gas Card!
Hyundai Uncensored is Hyundai's national sales event for July and August 2010. Hyundai went to different cities and set up hidden cameras inside Hyundai vehicles while consumers drove them. Comments included "That's a good looking car," "Hyundai has come a long way," "The gas mileage is really good," and "I'm gonna buy it."
“Hyundai ‘Uncensored’ was born out of the insight that consumers are most influenced by other consumers, so we captured totally organic conversations from people inside our cars and packaged them into an integrated campaign,” said Chris Perry, vice president of marketing, Hyundai Motor America. “Going one step further, we’re giving consumers the opportunity to drive our cars and tell their friends about the experience through social media components of this campaign.”
The 30-second spots highlight Sonata, Santa Fe, Accent and Elantra as well as Hyundai’s full model lineup. Messages include the peace of mind provided by Hyundai Assurance including America’s Best Warranty and roadside assistance, design, value and Hyundai’s industry-leading fuel efficiency. Advertising will air on both cable and network television, and outtakes will be posted to Hyundai’s YouTube channel by mid-month. Hyundai’s adverting agency, Innocean Worldwide Americas, is responsible for the creative.
The experiential campaign focuses on two key strategies. First, 125 non-Hyundai sedan owners will be given a new 2011 Sonata to drive for 30 days. Their comments will be posted – unscripted and unedited – on Hyundai’s Facebook site. The second is a multi-city ride-and-drive which includes a video booth where consumers can film their drive impression and post video directly to their own Facebook page.
Olympia, If you're considering a Honda or a Toyota, you gotta check out Titus-Will Hyundai in the Olympia Auto Mall. According to a J.D. Power study, Hyundai ranks higher than both Honda or Toyota in quality. In fact, Hyundai is the #1 non-premium brand and #3 overall (Porche and Lexus are #1 and #2, respectively). Hyundai has a better warranty (10-Year, 100,000-Mile Powertrain) and costs less than both Honda and Toyota. If you live in Tacoma, Lakewood, Fort Lewis, Yelm, Olympia, Lacey, Tumwater, Shelton, Aberdeen, Chehalis, or Centralia, Titus-Will Hyundai in the Olympia Auto Mall is where you will find the best deals on a new or certified pre-owned Hyundai. Titus-Will Hyundai is located at the entrance of the Olympia Auto Mall in the former Saturn of Olympia building. It's worth the drive to the Olympia Auto Mall.
Call 1-866-965-AUTO or visit TitusWillCars.com to chat live with one of our super friendly sales assistants.
In today’s generation buying a car has become more of a luxury than necessity. Hence Car Dealer Marketing has become increasingly more important with the competition heating up in the industry.
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